Georgia Tech helped organize the endorsement deals and present it to the players, which is the latest example of a school taking an active role in trying to create specific opportunities for athletes to cash in on new NIL rules. "We like this program and what it stands for." "This is the beginning of what we're going to do in this space," Milne told ESPN this week. The total value is more than $100,000, according to the TiVo Chief Revenue Officer Matt Milne, who said 90 of the team's players have signed a contract for the endorsement. As part of the partnership, which was facilitated by Georgia Tech's athletic department, TiVo provided the school an upgrade to its audio/visual equipment in some of the team facilities.
#Photo supreme upgrade policy code
They also got a prepaid debit card worth $404 (Atlanta's area code is 404) and the company's 4k streaming device.
The swanky PJs are part of what Yellow Jackets players received in exchange for agreeing to promote TiVo on social media this month. The new era of name, image and likeness (NIL) deals in college sports never sleeps. When Georgia Tech's football players head to a hotel this weekend on the eve of their first game of the season, some of them will be packing a new set of silk TiVo-branded pajamas. Jump to a section: Calendar | Timeline | Legislation | The start The Latest Will Congress provide a uniform federal law to simplify and clarify? As politicians, schools, athletes and the parties interested in paying them sort through this brand new marketplace, the space below will remain dedicated to providing you with the most up-to-date information on that process. Who will shape the large gray areas produced by the novel, loose guidelines. While athletes start to strike deals this summer, questions remain about the short- and long-term implications of a major shift in amateurism rules. A mixture of new state laws and NCAA rules changes that went into effect on July 1 have provided athletes with varying degrees of new protections and opportunities to make money by selling their name, image and likeness (NIL) rights. College sports is in the midst of its most significant changes in a generation.
0 kommentar(er)
